Go all-in on your strengths. Something author and social media guru Gary Vaynerchcuk is all about. Finding out what are your strength and how to operate the noise world of social media is where his book Crush It! why now is the time to cash in your passion, comes into play. Even though the book is written in 2009, it provides amazing value that it still very relevant today.
I first heard of Huib and his book The Social Brand at the ZeeMelt15 event I attended in June of 2015. The first thing I noticed both about Huib’s talk and his book, that this wasn’t a book on the latest strategy to get the most of Facebook, Twitter or any other social media platform out there. This book was about building a social brand which in essence is all about engaging the right people for the brand.