A blog is a way of communicating with an audience. They first started out as a place where you shared your thoughts, a place where each entry would start off with “Dear Diary.” However, blogs underwent a transformational journey and have come a long way from being just an online journal. Slowly, personal stories were being captured by the companies and marketers soon discovered the advantages of having a blog for business. The contents of blogs vary from educational, informative, pictorial and entertainment depending on the audience.

These are a few of the reasons you should be investing in a blog for your business. [Read more…]