Today have a lot of choices, I mean a lot.
We have choices for almost every product we can purchase. I always thought more options are better, but started noticing that isn’t always the case. For some reason I didn’t actually notice how many choices we have to make. One day, I was at the supermarket trying to find a flavoured yogurt. Suddenly, I had to choose between low fat and full fat, with fruits or without, international flavours or local, in addition to the various sizes.
We live in a world where we are overwhelmed with too many choices, even if we don’t register them. Lots of options come with their own set of challenges.
The first problem is obvious, time. Loads of time is spent nowadays when we need to purchase items. According to a retailing today, people visit at least 3 online stores and 2 brick-and-mortar stores before making their choice. That is a lot of time doing research for our perfect product.
Time is more valuable than money. You can get more money, but you cannot get more time. – Jim Rohn
While doing research on this blog I spent a lot of time. Time on hosting sites, like Blue Host, which I finally settled on. I also spent time with WordPress plugins and themes, lots of time was “invested” in making my decision. Along with the time spend there was an additional force in play and that was the second major problem, pressure.
Self Imposed Pressure
The problem of having multiples to choose from comes with the pressure of making the right choice. Not the right choice, but the perfect one.
It is because we are given so many choices that we have to deal with the fact that we cannot make a bad decision. That would reflect poorly on us. We spend more time doing the research and thinking about our decision that we get tired and frustrated.
When I am talking about choice I am not talking about ethics, but what seem like simple decisions. Choosing the colour of our new cars, the size and resolution of the television we want to buy, simple decisions that in the grand scheme of things seem small. We waste time and deal with the pressure of making choices which do not matter much.
To decide on a name for this blog I thought about it for months, as I wanted it to be perfect. After that was the logo design, I was overwhelmed by the options and kept deferring making the decision. Rather than figuring out if blogging was actually the right action for me to take, which was the ultimate goal. All I actually had to do was choose a name, a platform and start blogging, something that from the videos I have seen should take about 20 to 30 minutes.
As a recovering perfectionist, I have started taking action, but still struggle with the from time to time to make the perfect call.
Question: How are you dealing with all the choices you face when making decisions to move forward?
Reference: Differentiate Or Die, Jack Trout