Surprisingly, money isn’t holding our business back.
To grow our business is something we all strive for. However, there are lots of obstacles that come up and can alter our focus. I had to make intentional shifts in my energy to focus my time and effort to start to see the big picture for my company.
G – Get clarity on your goals
Do I want to be the biggest, the best, and the most profitable? These are the questions we have to ask ourselves and keep evaluating our decisions based on the answers we come up with. Focusing on one, any one, will start to yield results and render the others as by products. If we try to chase everything we will achieve nothing. Once we decide in which direction to focus our energies, with the help of our team we all can start to move in the same direction. Making sure that everybody on our team shares the same vision for the company in the long run. With clarity we are able to decide which tasks needed more attention than others.
When you know what’s important, it is a lot easier to ignore what’s not. – Marie Forleo
R – Reinvest in yourself and your team
We have to grow ourselves before we can grow our business. Leaders who are willing to learn and improve themselves, will start to pass on the knowledge to the people around them. Our personal growth is personal, and therefore reinvesting in ourselves can mean different things to different people. For me, it is now reading. Sharing the ideas what I have read about, encourages my team as well. They begin to feel valued and motivated to work towards the goal that is set for the company.
O – Outsource or automate
We live in a world where time is the one precious resource we cannot get back. In the same world also exists the technology to help us achieve just that. Tools like Mailchimp help us with our emails and give us great reports and insights. It allows us to schedule an email well in advance and send it out at a particular time. This way we can work on our business and not in our business.
W – Work on your plan
We can study and predict every possible outcome, but unless we start moving the direction we envisioned the result will not be possible. I am a perfectionist, and struggle with not having all the tools needed to make the next step. I have started giving myself clear deadlines, and small goals in order to keep moving forward. I have often found that the next step becomes clearer once I start to move in a particular direction. For me motion is key to growing and learning.
These principles are what I have put in play when making decisions about my company and the direction what we want to go in. Like Chris Locurto says “Business is not who we are, but what we do.” If we get stuck in the daily tasks we will not be able to grow ourselves and our companies.