Founded in 2010, Instagram is one of my favourite social media channels. Instagram is a visual platform, and boasts of over 300 million active users a month. When Instagram introduced video on its platform within 24hours over 5 million videos were uploaded. With those sort of credentials it easy to see why this is the platform I spend most of my time on social media nowadays.
Still considering moving your business online?
In 2015 I attended a seminar on the impact of a digital age on India. Google with the help of Deloitte had done an extensive research on the topic keeping in mind the Indian small and medium businesses. The summary for the report is here.
The sector is broken down into 4 stages of the digital revolution. The first or offline stage consists of a staggering 36% of small businesses. This means that they don’t have a broadband connection and do not use emails, social media platforms or any digital tools for their business.